 |
Our
services |
 |
Market Readiness Evaluation:
Initial review of likely market-entry costs, timing,
sales levels, budgets, resources. Review of expectations,
commitment and strategies.
Product Viability Evaluation:
Price levels, competitive activity, channel options,
test marketing, key customer responses, market
research.
Strategy Development: Establishment
of target markets, identification and management
of strategic partners, business plan development
& preparation, introduction to sources of
private and corporate equity funding, matching
investor and corporate needs.
Marketing Development: Literature,
web development, price lists, sales sheets, sampling
programs, budget setting, channel selection, communications
strategies, retail program development.
Sales Management: Selection,
appointment and training of distributors, sales
personnel and rep networks. Territory management,
customer relationship management, setting sales
targets, reporting results, structuring incentives.
Administrative Support: US incorporation,
banking, sales fulfillment, bookkeeping, regulatory
compliance, tax filings, accounts receivable,
warehouse management.
To
Potential Exporters to the USA - What not
to expect from this market:
•The USA will not be a quick
fix for poor sales performance in other
markets. If the product is struggling elsewhere,
it will probably struggle
here.
• USA customers appreciate
the security of a USA-based contact. Don’t
expect sales success in this market from long
distance without a trusted
USA presence.
•
A market entry program that is treated as
nothing more than an
extension of sales activity elsewhere, is
likely to fail. Your company
needs to commit to an informed, dedicated,
staged and energetic US
market entry program at all management levels.
• Do not expect to reach your potential
by visiting annual trade shows
and attempting to support relationships from
abroad. American buyers
like to see you face to face. |
|
© Mango International, Inc. 2005